Krista Taylor

Design at Scale

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DESIGN AT SCALE · TIAA · 2025—26

Increasing design leverage across research and delivery.

Increasing design leverage across research and delivery.

Strengthening the operating system around design—more frequent research, clearer handoffs, and tighter connection between product intent and implementation.

Strengthening the operating system around design—more frequent research, clearer handoffs, and tighter connection between product intent and implementation.

COMPANY
TIAA

YEAR
2025—26

ROLE
Principal Product Designer / Design Lead

FOCUS
Design operations · Delivery

RESEARCH → DECISIONS → BUILD

RESEARCH → DECISIONS → BUILD

01 / Overview
The transformation

01 / Overview
The transformation

Principal-level impact is not only the quality of an individual experience. It is also the ability to improve how a team learns, decides, and ships. This work focuses on that connective tissue.

02 / Scale
What made it complex

02 / Scale
What made it complex

The design system here is partly organizational: research cadence, decision quality, handoff clarity, and cross-functional collaboration all influence how effectively product strategy reaches production.

USABILITY-STUDY VOLUME

13

HANDOFFS / 6 MO

System

DESIGN → BUILD

03 / Decisions · Pivotal design moves

03 / Decisions · Pivotal design moves

01

Increase the frequency of evidence

Make user research more regular so product decisions rely less on assumptions and late-stage validation.

02

Create clearer build-ready artifacts

Improve the handoff model so engineering receives product intent, not just static screens.

03

Treat delivery as part of design quality

Stay engaged through build to reduce erosion between the designed experience and the shipped one.

04 / System
From parts to a product system

04 / System
From parts to a product system

The goal is a tighter learning-and-delivery loop: research informs decisions, decisions become clear design intent, and build feedback improves the next cycle.

Manual workflows
Fragmented tools
Operational handoffs

Design operating loop

Reusable capabilities
Shared patterns
Scalable delivery

05 / Impact
What changed

05 / Impact
What changed

The result is greater design leverage: more evidence entering the product process and a stronger path from design decisions into implementation.


RESEARCH CADENCE

13
HANDOFFS / 6 MO

Tighter
DESIGN → DELIVERY